Analysts at IIFL Securities have analyzed the dynamics of Pizza market along with their usual checks. Key highlights: 1) Pizza market is highly cluttered with cumulative number of outlets (13 chains analyzed) far outpacing other QSRs. 2) It also has a long tail with regional chains forming ~30% of total outlets, per IIFL estimate. 3) Home-grown brands like La Pino’z have scaled rapidly, more than doubling stores in 3 years. 4) Price differential between Dominos and other chains is not that significant. 5) KFC took 3-4% price hike in April. 6) New launches - 10 new pizzas by Pizza Hut, Classic chicken roll by KFC and Piri Piri McSpicy chicken/paneer burger by McDonalds.
Pizza market analysis
Pizzas
Fried Chicken
Burgers
Casual dining
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