Adani Wilmar, one of India's largest foods FMCG companies, has announced the launch of its Fortune brand into the whole wheat category.
Adani Wilmar will be the only country-level player in this highly fragmented and commoditized category. It guarantees to provide unmatched access to the purest wheat seed of the country's most premium wheat varieties, Sharbati, Poorna 1544, Lokwan, and MP Grade 1.
Fortune will be the gold standard for whole wheat in India, distinguished by its exceptional sourcing from the best-growing regions, such as Sehore in Madhya Pradesh, known for its unrivaled Sharbati variant.
The unique agro-climatic conditions and farming know-how produce high-quality wheat that are golden amber in colour, hard on the bite, and heavy on the palm, resulting in unrivalled softness, sweetness, and taste in the roti. These varieties adhere to strict AWL specifications to ensure variety purity.
The 'Fortune' brand is founded on the pillars of trust, purity, and premiumness, with the goal of expanding its product portfolio and catering to the brand's patrons with niche preferences. The company plans to steadily increase its share in the market and widen reach into high-value metro markets such as New Delhi, Mumbai, Pune, Surat, and Ahmedabad.
For feedback and suggestions, write to us at editorial@iifl.com
Related Tags
IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000
IIFL Securities Support WhatsApp Number
+91 9892691696
www.indiainfoline.com is part of the IIFL Group, a leading financial services player and a diversified NBFC. The site provides comprehensive and real time information on Indian corporates, sectors, financial markets and economy. On the site we feature industry and political leaders, entrepreneurs, and trend setters. The research, personal finance and market tutorial sections are widely followed by students, academia, corporates and investors among others.
Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.