Asian Paints has partnered with Amazon Ads to re-imagine parcel packaging and enhance the post-delivery customer experience. In the partnership, the company will campaign on-box advertising by transforming Amazon’s delivery boxes into branded packaging with an experiential component to engage customers.
Amit Syngle, MD and CEO, Asian Paints said on the partnership, “I am pleased to announce our pioneering marketing campaign, in partnership with Amazon for our flagship product – Asian Paints Ultima Protek. As an engaging and gratifying experience for consumers, we’ve created innovative boxes that are doorways to winning big for their homes. We’re thrilled for our customers as this not only offers them something uniquely appealing, but also solidifies our relationship with them in an innovative way.”
The packaging will feature company’s brand ambassador Ranbir Kapoor.
The campaign has gone live already in Delhi, Lucknow, and Kolkata. Select individuals placing orders at Amazon will receive these boxes in the designated cities.
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