Platinumone Business Services Ltd Management Discussions

The purpose of this discussion is to provide an understanding of business of the Company, Financial statements and a composite summary of performance of our business. Management Discussion and Analysis Report (MDAR) is structured as follows:

A. Business Overview:

We are engaged in the business of providing Business Process Management Services and provides services to mid-size and large corporates to fulfil their Customer Acquisition needs in various industries namely FMCG, Real Estate, Furniture, Insurance, Software etc. Our tailor made solutions offers customized engagement models to facilitate the ease of doing their business.

Our Mission:

- Collaborate with Enterprises to Co-create outstanding Customer Experience for their Customers;

- With a spirit of Innovation & Kaizen, we will;

- Build and Develop a Team of Dedicated Professionals with Ownership and Integrity;

- Learn and Develop new Technologies & Applications in our process;

- Leverage Analytics and Review Mechanisms to achieve Benchmark KPIs, high NPS Scores and Lead

- Conversion Metrics for our Clients;

Our Pillars of Excellence:

Process Excellence in

a. Lead Conversion

b. Customer Service

c. Channel Management

d. Lead Generation

Operationat Excellence through

a. Hire and Develop Domain Experts

b. Leverage Technology to create reliability and consistency;

c. Identifying Best Practices and cross pollinate systematically

d. Template for every process that is Audited and improved regularly;

Governance Excellence through

a. Compliance with stringent statutory norms;

b. Competent Board of Directors;

c. ISO 27001:2013 Certification since 2017;

d. Man-Corn and Ex-Corn Committees for develop strategy, key project and resolving

e. POSH Committee to ensure fair and diverse work place;

f. Annual Operation Planning meets and Monthly Engagement Reviews

g. Weekly Internal Reviews with Process Managers and Team Leaders;

Our Services:

Lead Conversion	Many organizations invest in marketing campaigns to promote their produci or services. Such campaigns generate - voluminous data of potential customers that needs to be processed and converted into deal. This is where we step in to engage with Potential Clients, uncover their needs and help them to buy the desired product or services. Thus, converting theminto Deals for our clients.
Lead Generation	Business Lead Generation service simply refers to the creation or generation of potential customer interest in a product or service. A lead can be generated for diverse purposes - selling, awareness, list building, research or even opinion polls.
Channel Management	We Provide Channel Management services to various sector but mainly we provide to FMCG sector. Since FMCG companies has a large network of retailer or customers. So,we get in touch with each retailer and take their orders and also appoint new retailers
Loyalty Program	We work on the data of existing customers and engage with them to upgrade to particular products or services offered by our clients.
Customer Care	Customer Service (often synonymous with Customer Support) is a toolset that is utilized to ensure a customers satisfaction with a brand. Customer Service helps to resolve a customers ad hoc challenges, questions and concerns relating to a product or service. This is in contrast with customer support that refers to a comprehensive set of solutions.
Sales Enablement	Sales enablement is the process of providing methodologies, process, research, tools, and training to salespeople, so theyre better prepared to engage customers at any stage inthe buying process

B. Industry Structure and Developments: Service Industry in general:

The global sourcing market in India continues to grow at a higher pace. India is the leading sourcing destination across the world, accounting for approximately 55% market share of the US$ 200-250 billion global services sourcing business in 2019-20.

The services sector of India remains the engine of growth for Indias economy and contributed 53% to Indias Gross Value Added at current prices in FY22 {until January 2022). Indias services sector GVA increased at a CAGR of 11,43% to Rs. 101.47 trillion (US$ 1,439,48 billion) in FY20, from Rs, 68.81 trillion {US$ 1,005.30 billion) in FY16, The sector provides employment to a large share of Indian population.

India ‘s IT and business services market is projected to reach US$ 19.93 billion by 2025.

Hence considering above positive outlook the management of the Company is optimistic and equally geared to capitalize on the coming opportunities.

C. Opportunities and Threats, SWOT Analysis:

Your Company has been continuously striving to optimize its costs to offer a value for money proposition to its clients. Our focus is on quality of service delivered, long-term relationships, stable and sustainable operations, best practices for suppliers and customer centricity.

The growth of the Company is subject to opportunities and threats as are applicable to the industry from time to time.

Companys Competitive Edge is:

- Quality Services;

- Experienced Management Team;

- Superior Process and Solutions;

- Quality Assurances and Standards;

- Excellent Infrastructure and Technology;

- Progressive Employer;

- Agility to align with the needs of Customers;

Companys Business Strategy:

PlatinumOne aims to be the best in class 8PO Partner for Lead Conversion also known as Pre Sales. Clients aspiring for high number of qualified walk-ins from Digital Marketing leads can depend on PlatinumOne to offer a superior experience to their prospects and a high ROI on their marketing spend.

The Company will achieve this by being ahead of the curve in terms of Conversational Al implementation for Sales processes, hiring and training capable Employees and ensuring a robust server, networking and physical Infrastructure.

Financially, the Company will offer vaiue for money pricing and optimize its costs to achieve reasonable PAT margins with a low debt capital structure.

Your Companys SWOT Analysis is:

Strengths:	Domain Experience - The Company specializes in Saies processes and has credibility in themarket due to presence of more than a decade
	Infrastructure - Investment in high quality servers, software and other infrastructure isintended to ensure Zero Downtime for Clients. This provides reliability to them
	Quality - PlatinumOne is ISO 27001:2013 certified and adheres to well defined processes. This gives comfort to clients about processes as well as data confidentiality.
	Integrity - Integrity is intrinsic to the organisation. Everyone from Senior Management to Middie Management to Frontline Staff is aware that Client trust is extremely important. No violation will be tolerated. Clients appreciate this.
	Balance Sheet - PlatinumOnes Balance Sheet is strong with a zero Song term debt and a high focus on ensuring a good ROCE and ROE.
Weakness	Focus on reasonable margins, can lead to lower number of new client acquisitions
	PlatinumOne is an MSME Company and smaller in size compared to some competitors
	Attrition impacts most companies in this sector and needs constant attention.
Opportunities	Conversational Al is the next frontier and PlatinumOne can be a Pioneer
	Real Estate can grow well especially with ReRa offering comfort to consumers and market share can be increased in this segment
	Operations can be extended to other cities in India
Threats	Competitors can drop prices and try to take our business
	Competitors can poach our good employees
	Bandhs, riots, COVfD-19, Pandemics like situations can lead to impact on normal functioning

D. Segment Wise or Product wise performance:

Your Company is into single segment i.e. the business of-, providing Business Process Management Services and hence there is no requirement of providing details of Segment wise or Product wise performance:

E. Outlook:

The real estate sector which is a focus sector for the Company is booming. Your Company hopes to deepen its domain expertise in this sector through investment in Al and other technologies. High interest rates remain a risk for the sector.

F. Risks and Concerns:

Risk is an inherent part of any business. There are various types of risks, which threat the existence of a Company like Credit Risk, Market Risk, Operational Risk, Liquidity Risk, Interest Rate Risk, Strategic Risk, Regulation Risk etc. Your Company aims at enhancing and maximizing shareholders vaiue by achieving appropriate trade-off. There is also a proactive risk management system to identify and mitigate potential risks while capitaiising on opportunities for growth.

G. Internal Control System and their adequacy:

Internal Control Systems has been designed to provide reasonable assurance that assets are safeguarded, transactions are executed in accordances with managements authorization and properly recorded and accounting records are adequate for preparation of Financial statements and other Financial information, Internal check is conducted on a periodical basis to ascertain the adequacy and effectiveness of internal control systems.

Your Company had appointed M/s. SSNM & Associates, Chartered Accountants, as the Internal Auditor of the Company with effect from 21^st May, 2022, pursuant io Section 138 of the Companies Act, 2013. The Internal Audit is successfully conducted by an independent professional firm on regular basis and they have set up a robust internal control systems corresponding with its size and nature of business. The Internal Audit Report for the Financial Year 2022-2023 was placed before the Audit Committee and the Board for review and approval. The Audit Committee also regularly reviews the reports of the Statutory Auditors, and Internal Auditors.

H. Discussion on Financial Performance with respect to operational performance:

During the Fiscal 2022-23, the Revenue from Operations generated by the Company was Rs. 25.70 Crores and during the previous year it was Rs. 23.75 Crores. Profit after Tax for the Fiscal Year 2021-22 was Rs.2.30 Crores as compared to the previous years Rs.2.26 Crores.

I. Material developments in Human Resource/ Industrial Relations front, including number of people employed:

The Company continues to lay emphasis on developing and facilitating optimum human performance. Performance management was the key word for the Company this year. The Company has always strived to be Progressive Employer by continuously focusing on creating an engaging atmosphere for our Employees to learn, contribute and grow. There is an active FUN team that creates opportunities for enjoyment even while working. We believe in timely compliance of ail statutory payments especially related to employees. Our POSH Committee ensures a safe environment, dignity and respect for all our employees irrespective of gender, religion, caste etc.

J. Disclosure of Accounting Treatment:

The Company has not adopted any treatment different from that prescribed in an Accounting Standards.

K. Disclosures:

During the year the Company has not entered into any transaction of material nature with its promoters, the Directors or the management, their subsidiaries or relatives etc. that may have potential conflict with the interest of the Company at large.