Maruti Suzuki Eyes November Weddings for Sales Boost

4 Nov 2024 , 01:41 PM

According to a top business executive, Maruti Suzuki India, the nation’s biggest automaker, is counting on a “few lakhs marriages” scheduled for November to continue the festive sales momentum after a record-breaking October month.

The company broke the previous record of 1,91,476 units established in October 2020 with retail sales of 2,02,402 units last month, the highest for any October month on the back of seasonal sales.

We are informed that a “few lakhs” of marriages are scheduled to take place nationwide in November.

We are thus quite optimistic that it will also help us get excellent traction in terms of our retail sales,” Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Ltd., said.

He was answering a question on whether the business could maintain the sales momentum from the holiday season for the upcoming months.

“We have to know for sure, but we believe that a sizable number of marriages are taking place this November. Marriage days are at an almost all-time high of eleven or twelve days. “With so many marriages taking place in November, we are hopeful that the momentum will continue, and that is what we are looking forward to,” Banerjee stated.

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