Mr Dheeraj Kumar Pandey, VP Sales, KEKA HR

4 Jul 2022 , 04:00 PM

In conversation with Sheetal Agarwal of IIFL, Mr Dheeraj Kumar Pandey, VP Sales, Keka HR talks about his company’s key strengths and future growth plans.

Help us understand the company’s business model

Catering to predominantly the SME market, Keka is a SAAS company with HR automation as the core domain. It was developed to relieve Human Resource professionals of their repetitive, mundane tasks for helping them focus on the core assets of their company- the employees. Handmade in India, Keka has grown to become the leading HRMS service provider in the country, despite being bootstrapped.

What are the USPs of the company?

Our product, our people and our work culture. The array of features Keka offers today, including performance management system, leave and attendance track sheet, goal management system and more, help companies leverage their employees’ potential, thereby creating substantial amount of growth for the organization. The product also showcases its ability to find the solutions for the fundamental pain points of the HR arena through its efficient cloud-based software system.

When I say ‘people’, I mean our customers, their employees and the family of Keka. The culture we have here is one of extreme ownership. Every single person carries more than their weight, the prime propellant for Keka’s growth and success. We strongly adhere to our mission of creating inspiring digital workplaces where employees can do their best work. The key to such a culture is simplicity and self-accountability. These core aspects reflect very strongly in their product as well.

Keka regards customers as heroes of any business and the say of each of them matters- be it a small company or a big corporation. Our customers have helped the product to mature, with more feedback to be guided in the right direction.

Share with us the company’s growth strategy

For us, everything comes down to abiding by our fundamental principle, which is to create an excellent employee experience for both employees and employers across the world. Our brand’s value indicators are the 5,400+ companies and 9 lakhs+ employees who are regularly saving a lot of time by gaining visibility. This helps them to have more meaningful conversations and focus on what matters most, thereby boosting productivity by using Keka. We are in a market which is both volatile and tech-savvy, making it challenging yet exciting to continue innovating and reforming what we are good at. We believe that as the product matures, its vision gets understood by everyone.

What are the key risks facing your business? How are you addressing them?

The most crucial aspect for us was the user experience and ease of accessibility. HR duties also include a lot of paperwork and complex payroll handling. Keka is scalable, configurable and easy enough for even any non-finance related person to use. Being in the same shoes someday as our customers, we understand HR challenges and address each with the goal of helping companies put to sleep the mundane and tedious tasks of workplace administration.

Share with us any policies/measures that can help push growth of your company and the industry in
general.

The HR industry is beginning to fully embrace technology. And the situation demands it too. To continue having a competitive advantage and thrive for the long term, it is vital to welcome a digital transformation and pave way for innovation.