Coca-Cola India increases its distribution network by 1.3 million outlets in the past 2 years

13 Oct 2022 , 07:51 AM

Coca-Cola India has significantly extended its distribution network since the COVID epidemic compared to what it had before.

The business wants to keep up this momentum even in the winter and spring. The beverage company has deliberately focused on expanding distribution through the general trade channel, with a special emphasis on rural areas.

Currently, there are more than four million retailers that carry the items, up from roughly 2.7 million before the outbreak.

One of the main drivers of this expansion has been Kirana stores. To improve Kirana stores’ ability to sell beverages and help them tap into new earning streams, the company has been collaborating closely with them.

Explaining the company’s focus on de-seasonalization strategy, a Coca-Cola VP said, “Historically, beverages were seen from the perspective of the summer months in India. The reality is that as the summer months wind up, we get into this period of festivities and celebrations until December. We want to make sure that we are integrated into the whole consumption and festival fabric of India. So we have been consciously working on building the second season around the festivals by deepening our connection with consumers, retail partners, and distribution partners, and growing the relevance of our products.

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