DB Corp to launch Marketing Campaign for Digital Business App awareness today; Stock trades higher

9 Mar 2022 , 09:15 AM

DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, as well as MY FM the leading radio network of Tier-II and Tier-III, is launching a Brand Marketing Campaign for Digital Business App on March 9, 2022.

This campaign aims to drive brand awareness and downloads of its Dainik Bhaskar (Hindi) and Divya Bhaskar (Gujarati) mobile apps.

During early trade on Wednesday, DB Corp Ltd was trading at Rs84.95 per piece up by Rs0.75 or 0.89% from its previous closing of Rs84.20 per piece on the BSE.

On the event of the launch of this campaign, Sudhir Agarwal, MD, Dainik Bhaskar said “The tagline of the campaign is “Sach, Kareeb se Dikhta Hai” which highlights the core offerings of Dainik Bhaskar – High Quality, Trusted Journalism with a large focus on local, in-depth news.”

The company said that Pankaj Tripathi, an acclaimed Filmy actor who is universally popular across the country, and especially in the core target markets of Dainik Bhaskar, with a very strong connect with both our brand values ‘Local’ and ‘Trust’ is the brand ambassador of the campaign.

Dainik Bhaskar owns and operates the #1 Hindi and #1 Gujarati News Apps in India with the fastest growth, highest engagement and retention across the News category in the last 2 years – and with this campaign, it is planning to amplify its growth even further.