Electronics Mart India Ltd Company Summary

Electronics Mart India Ltd Summary

Electronics Mart India Limited was originally formed as a Sole Proprietorship under the name of M/s. Bajaj Electronics at Hyderabad in 1980. The erstwhile Sole Proprietorship later converted into a Partnership Firm under the name of M/s Bajaj Electronics pursuant to Partnership Deed dated March 25, 2011 and subsequently, converted the Partnership Firm into a Public Limited Company under Companies Act, 2013 with the name Electronics Mart India Limited effective from September 10, 2018. The Company operate business activities across three channels of retail, wholesale and e-commerce. It offer a diversified range of products with focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. Their offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands.The Companys business model is a mix of ownership. Under the ownership model, it own the underlying property including land and building and in lease rental model, has entered into a long-term lease arrangement with the property owners. As of August 15, 2021, out of the total 99 stores it operate, eight stores are owned, 85 stores are under long-term lease rental model and six stores are partly owned and partly leased.In 1980, the Company commenced business operations as a proprietary concern by setting up first consumer durable and electronic retail store at Lakdikapoo, in Hyderabad .In 2018, it opened 50th store in Hyderabad. It launched first Apple IQ store at Attapur, Telangana.In 2019, it expanded operations beyond brick-and-mortar stores situated at Andhra Pradesh and Telangana by commencing business operations on E-commerce platform in association with Amazon and Paytm.In 2021, number of operational stores reached to 99 stores comprising 88 multi brand outlets and 11 exclusive brand outlets. On August 15, 2021, the Company has set up 24 stores in Andhra Pradesh and 75 stores in Telangana.In August 2022, Company had 112 stores across 36 cities / urban agglomerates with a retail business area of 1.12 million sq. ft.