Jio Cinema gets 18 sponsors for IPL 2024

22 Mar 2024 , 10:56 AM

Viacom18-owned JioCinema, the official IPL streamer, has announced a record number of 18 sponsors and over 250 ads for the coming season, which begins on March 22.

JioCinema has signed Dream11 as a co-presenting sponsor, while Tata Motors, AMFI, PayZapp by HDFC Bank, Upstox, Charged by Thums Up, Cred, Britannia, Pepsi, SBI, Parle products, Google Pixel, Haier, Vodafone, Dalmia Cements, Jindal Steel, Kamla Pasand, and Rapido have joined forces as associate sponsors.

According to the streaming platform, advertisers have shown interest this season in both typical digitally inclined sectors such as vehicles, mobile phones, banking, online broking & trading, credit card payment, and construction, as well as classic media such as FMCG.

JioCinema is in early talks with many additional businesses, and more brands are anticipated to join before the first ball is bowled on March 22.

According to the platform, online fantasy game firms such as Dream11, MyTeam11, and My11Circle use digital broadcasting to interact with sports enthusiasts.

It also mentioned that FMCG firms like Britannia, Parle Products, Mars Chocolates, Tata Consumer Products, and Havmor Ice Cream are using digital advertising. Automobile manufacturers like as Maruti, Apollo Tyres, and JK Tyres use JioCinema for real-time audience interaction in banking, payments, and online trade.

JioCinema has also had a rebirth in the luxury mobile device segment, with companies like as Google Pixel, Apple, Motorola, and Vivo ramping up marketing efforts.

This year, the platform has seen increasing investment in the beverage area, with Coca-Cola capturing the energy drink category and PepsiCo locking out the cola market.

JioCinema’s attempts to reduce obstacles to digital advertising, as well as its 12-language broadcast of the T20 league, which includes Haryanvi, have sparked renewed interest in digital advertising, particularly in smaller cities.

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