Heineken's United Breweries Appoints Vivek Gupta as New CEO

8 Sep 2023 , 10:05 AM

United Breweries Limited (UBL), a part of the Heineken Company, has appointed Vivek Gupta as the new Managing Director and Chief Executive Officer, effective from September 25, as per a filing to stock exchanges. Gupta brings over two decades of leadership and commercial experience from his previous roles at Procter & Gamble (P&G), including as the Managing Director of Australia and New Zealand.

Prior to joining UBL, Vivek Gupta was associated with the business-to-business platform, Udaan. In his new role, Gupta will collaborate with UBL’s leadership team to drive sustainable growth and focus on premiumizing the UBL portfolio, with a particular emphasis on strengthening the iconic Kingfisher brand.

Jacco van der Linden, Regional President APAC of HEINEKEN and Member of the UBL Board expressed excitement about Gupta’s appointment and highlighted his experience in building businesses and brands in a fast-paced and complex environment. Gupta’s appointment follows the resignation of Rishi Pardal in February, and he will serve as MD and CEO for an initial five-year term, extendable subject to shareholder approval.

Vivek Gupta holds an engineering degree and a Master’s in Business Management from the Indian Institute of Management (IIM) in Ahmedabad. UBL is India’s largest brewer, reporting standalone revenues of Rs 16,692 crore in FY23.

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