Men's underwear brand XYXX raises $11 million in funding

25 Aug 2022 , 08:56 AM

Singularity Opportunities Growth Fund, the brand’s lead investor, helped men’s innerwear company XYXX Apparels raise Rs 90 crore (about $11 million) in its most recent investment round.

Trifecta Capital contributed a debt infusion of Rs 15 crore (about $2 million) to the round.

The fundraising round also included participation from current investors such as Sauce Venture Capital and DSG Consumer Partners.

Including the most recent round, the brand has already raised Rs 135 crore ($16.9 million).

XYXX is a modern menswear company that manufactures and sells items in the categories of innerwear, comfortwear, loungewear, activity wear, and winter wear. It was founded in 2017 by Yogesh Kabra.

The company wants to establish agreements with significant large-format stores and open its first unique brand outlet in Mumbai.

In addition to having an online presence on major ecommerce sites like Amazon, Flipkart, Myntra, and Ajio, the company currently sells its products in 14,000 multi-brand stores distributed across 100 cities.